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PPC Campaign Management
- Launching a new product – choose PPC
- Launched a new website – choose PPC
- Looking for leads – choose PPC
- Want to increase sales – choose PPC
- Planning to rebrand your company – choose PPC, again
No, we’re not saying that PPC is the solution to all your problems, but it’s definitely a sweet pill to cure your company’s health problems. Pay-per-click has also got variety of ad formats to attract your customer’s in many ways.
Pay-Per-Click Ad Formats
Text Ads
Text ads refer to ads that appear within a Google search above organic search results. Search ads provide consumers with a glimpse of information about your business and your contact information. When you click on the page, you lend directly on the designated page of the site.
- Text ads with snippet of business information
- Link to call on mobile
- Appear above organic search results
Shopping Ads
While searching on the page, the constant appearance of shopping ads to the right and left side of the page are called Shopping Ads. They comprise of product images, prices and store information. This type of ads allows potential customers to compare product specs and view product advantages before even visiting the website.
Merchants can avail more opportunities and exposure both in Google’s Shopping Network and across the web.
- Include product image, price and merchant name
- Appear above organic search results
- High click-through rate
Display Ads
Display Ads are the type of visual advertisements that are displayed across the Google’s Display Network. Display ads can be in the form of text, image, video and rich media. Google’s Display Network has more than 2 million sites on it, all of them have places for Display ads to appear.
For example: your Display ad might appear between paragraphs in an online news article, to the right side of a block of text on a blog, or in a bar at the bottom of a popular mobile app.
- Text, image, video or rich media advertisements
- Appear across Google’s Display Network
- Great for increasing brand awareness
Remarketing Ads
Today morning I was searching for an acne cream online and I got the ads chasing me the entire day. Right from search engines, to news articles, to social media – it followed me around the internet. Such type of ads is called remarketing ads and can be created by yourself as well.
- Appear after you visit the website
- Follow you across the web
- Re-engage customers
Did You Know?
The competitive landscape of businesses experiencing positive ROI from AdWords has led to an increased use of the platform.
Powerful Partnership
No self-boasting here, but we know Google’s advertising practices and standards like the back of our hands. You’ll received an added advantage of having access to a Google Premier Partner. Whether you’re new to PPC or you need help in integrating your hundredth campaign, our knowledgeable PPC experts are at your service.
- Google Premiere Partner
- Over 19 Years of managing success AdWords campaigns